Intro
The project delves into how we can create a logo system that can represent a company using AI in order to improve industrial control systems that is professional, visually appealing, recognizable, and functional at the same time.
Solution
The proposed logo was inspired from pattern recognition and abstract reasoning, the identity made use of the brand’s letterforms: R and L, to create geometric and dynamic shapes to signify relationships and systems reflecting the concept of machine learning through the brand.
The identity intends to build, transform, and adapt to a variety of processes and systems, representing a sustainable future for everyone.
The identity intends to build, transform, and adapt to a variety of processes and systems, representing a sustainable future for everyone.
RLCORE DESIGN PATTERN
Variations
The identity has three variations that can be used in multiple platforms by the organization: Standard, Logomark, Stacked (from left to right). All of these variations can also come with different combinations of colours as per the guidelines (can be accessed at the end of this page)
Scale
The identity with the standard and logo mark version were scaled from 25%—100% to test logo legibility at a small and massive size.
Colours
The colours chosen for the identity are hues of cool blues and neutral half-tones of grays, while a pop of colour through the warm yellow emphasizes the core of the identity.
The whole palette reflects a professional and reliable tone to the brand and relates clarity and sustainability that their services promote and provide.
Typography
The typeface used for the identity word mark is Bai Jamjuree. The typeface applied to headings and titles and any short text is Rubik. The typeface Inter is applied in documentations and long forms of text — both are open source typefaces available in Google.
Applications
The identity applications feature how the identity can be incorporated through in-situ mockups of business cards, letterheads, and preferred merchandise requested by the company. Connecting with external vendors for printing helped in making most of these applications come to life (business cards + merchandise)
Branded templates like the letterhead and pitch decks were also created using Microsoft Word & Powerpoint that are editable and accessible for broader team use.
Presentation Design
The featured decks below were part of an extended project of creating product presentations to be sent to their clients. It is an expansion of the identity applications
Compared to the initial sample presentations, these decks featured gradient backgrounds that incorporate the brand identity colours, emphasizing on delivering clearer and understandable information across viewers. This was an extended project that aimed in translating complex information into accessible visual design through infographics, diagrams and charts.
•••
The project trained me to communicate & correspond with clients applying my design skills to build and improve upon the identity system and its applications. Reaching out to external vendors and suppliers helped in collaboration and in making sure that merchandise for the brand is being made properly based on the accuracy of the design and the clients’ needs and preferences. I have also appreciated the network I have built with the brand as an initial platform for me to be recognized as a reliable and dependable designer.
rl core technologies
BRAND IDENTITY GUIDELINES
Programs used: Adobe InDesign | Adobe Illustrator | Adobe Photoshop | Microsoft Word | Microsoft Powerpoint